Data Privacy and Security Act

The Green Sheets, a leading payment industry weekly peridocial, outlines how data privacy and security are making headlines in Washington, D.C.


"Sen. Leahy, the Senate Judiciary Chairman, introduced the Data Privacy and Security Act of 2011 in June. This legislation is modeled on bills Sen. Leahy introduced into the last three sessions of Congress. It imposes criminal penalties on hackers and requires businesses that store customers' personal and credit card information and do business with the government to have adequate data privacy and security programs. This bill would also set a mandatory national data breach notification standard."

Serve First Solutions Teams up with Duffy Boats

Los Alamitos, CA - June 21, 2011 - Serve First Solutions, Inc is proud to announce its partnership with Duffy Boats of Newport Beach, CA.


Serve First Solutions is providing payment processing representation for the wholesale and retail channel for the family owned Newport Beach based company.  Read on for some great information taken directly from the Duffy website, visit them at: http://www.duffyofnewportbeach.com

Bank cash transfers offered via cell, e-mail

Three of the nation's four largest banks are launching a system that lets customers transfer money from their checking account using only a phone number or e-mail address.

The banks say the service, called clearXchange, will make payments easier than traditional money transfers, which require a bank routing number move through a system controlled by Federal Reserve Banks.  The service is a joint venture between Bank of America, JPMorgan Chase, and Wells Fargo.

ClearXchange is an attempt by the banks to retain fee-weary customers who have embraced alternatives such as pre-paid debit cards and eBay's PayPal service.

Google enters mobile pay

Google plans to take mobile payments into the practice using one phone at Sprint.  The Android shop is expected to unveil it's long awaited wireless system at an event in New York.

Google jumps into a field already crowded with credit card companies, financial services firms, online payment giants, and telecommunications companies all eager to control the unfolding wireless wallet.  Google which has had limited success with it's own online payment system - Google Checkout - plans to use near field communication or NFC technology in the Samsung Nexus S Phone carried by Sprint in hopes of ushering in the mobile phone credit card.  

Serve First Solutions partners with historical LA eatery

Serve First Solutions is excited to announce it's partnership with The San Pedro Fish Kitchen in San Pedro, CA!

"Often referred to as the Disney Land of seafood, San Pedro Fish Market and Restaurant was founded in 1982. Our original store was actually called Vista Seafood and opened in 1957. Both specialized in delivering fresh seafood to seafood lovers. The founders, Mackey Ungaro, his son Henry Ungaro and his nephew Tommy Amalfitano. In the late 60’s we relocated to the waterfront and eventually changed our name. We are still a family owned and operated business; there are currently 3 generations of us working here."

Check out the San Pedro Fish Market!

Online: http://www.sanpedrofishmarket.com

Twitter: http://twitter.com/sanpedrofish

Facebook: http://www.facebook.com/sanpedrofish?ref=ts

Serve First Solutions partners with local business bank

Serve First Solutions partners with local business bank to provide credit card processing, and merchant solutions for their business banking customers.  Serve First increases cost savings by utilizing pass through pricing, improves efficiency through state of the art technology, and backs it all up with best in class customer service.

Serve First Inks deal with OC Airplane Parts Manufacturer

Serve First Solutions works with local manufacturer on comprehensive payment plan in increase cash flow and reduce operating expenses.  Utilizing online payment gateway Authorize.net and pass through pricing structure, Serve First continues to build it's reputation as Card Not Present expert in the Orange County marketplace.

International Payment Processing

We've taken the confusion out of global credit card payments by doing all the hard work for you. Serve First has partnered with an international leader in domestic global acquiring. 


Serve First provides superior functionality, speed and customer service to card-not-present retailers around the world. With a PCI-compliant sophisticated interface, flexible reporting, and highly competitive rates. Serve First comprehensively meets the processing needs of merchants in the following countries:

Merchant Cash Advance Info

A Merchant Cash Advance is the purchase of a portion of a business future card sales at a discount. The purchase price paid by the Cash Advance provider is a lump sum of cash delivered to the business for its use as working capital.

A common and popular way for the Cash Advance provider to collect its purchased receivables is through "Batch Splitting" and/or closely related variations through Automated Clearing House transactions. In batch-splitting, the merchant directs its processor to forward an agreed

Underwriting and Expectation Management

The topic of underwriting can be a crass word if not used in the right context.  For example "What the **** is underwriting looking for?!"  Why the **** do i need to provide sensitive financial data to the underwriting department?"  Well you get the idea.  In a new financial landscape we have found ourselves in, we have to adapt, and the merchant services industry is no different.  

Law Firm Merchant Account

Merchant accounts can be an accounting nightmare for attorneys and law firms if the account is not set up properly.  With a typical retail, mail order, telephone order, or e-commerce merchant account funds are deposited and fees are debited from the same bank account.

Visa expands No Signature Required program

According the The Green Sheets Online, Visa Inc. plans to extend its No Signature Required program to most merchant categories in the United States. The program allows merchants to accept domestic Visa transactions of $25 or less without a cardholder signature.

"The program is already in use in 26 categories, such as quick service restaurants, commuter transportation, taxicabs, parking garages, book

Debit Card Payments in the New Economy

This last year was a tough one. The decline in dollars spent using credit and debit cards in 2009 vary between 5 and 20 percent depending on the industry sector. However there is hope. Marc Abbey, Managing Partner at First Annapolis consulting is more optimistic and sees retails sales inching up this year as a result of new business formation.

Customer Service--It's up to YOU?!

Picture this: You're five years old and you sit on your grandfather's lap in front of the fireplace as the light flickers on his old wrinkled face. You look down at your brand new toy truck that has been broken and now rendered useless. A single tear drips down your face as search for answers as to why your

The journey of 1000 miles begins with...

Can I get the bloggers in the back row to wave their hands in the air?! I just wanted to get the crowd warmed up as we embark into the wonderful wondering world of blogging...